An innovative concept of future in-car agents

Fairies World is the result of an academia-industry collaboration project that proposes a new and innovative design for in-car agents. Our team carried out this project with GM motors for approximately a year, ultimately delivering a well-curated concept design and an experience prototype. However, the detailed content remains confidential.

This research and practice extensively explored the current state of in-car agent design and went through an analysis process that unearthed new areas of investigation. By quickly iterating the ideation and feedback process, we refined the concept, and we designed an experience prototype based on a scenario that highlights the strengths of the concept.

As for my role, I managed this project, leading the overall design process and actively engaging in the prototyping stage to contribute to its practical implementation.